Monday, January 18, 2010

Creative Age 101 - 3 videos that can help

As my primary websites are being re-built, and comes to fruition, I feel the dire need to share what is happening, or what I stumble across as I stumble across it.

I have always believed that ideas are like balloons, and can float away within minutes if not at least held, captured at least while it's there.

So, my first post, after engaging in multiple networks just this morning, was to simply collect the 3 videos that best sum up what "Creative Age" really means.

#1: Back in '07: Seth Godin nailed it - as he always does in a superior "wrap-up" talk on If you ever wanted to understand the magic behind standing out in our new digital marketing landscape - here is your crash course:

(if you would like to see full view in YouTube, simply double-click on the video box)

#2: Socialnomics, by Erik Qualman, is a powerful book that challenges all marketers, and best shares what is happening in today's digital revolution of social media. More importantly, like Seth Godin, makes the point that we can all do it, as long as we are CREATIVE and GENUINE. Heed the quote by Alex Bogusky (Co-Chairman, Crispin, Porter + Bogusky) "You can't buy attention anymore. Having a huge budget doesn't mean anything in Social Media. The OLD media paradigm was PAY to PLAY. Now you get back to be willing to PLAY to PLAY." What does this really mean? ANYONE CAN PLAY, and WIN!

(you can double-click to see full view of video in YouTube)

#3: Alexis Ohanian (co-founder of REDDIT): How to make a splash on Social Media. A delightful, yet informative 4-minutes about the power of social media. The story of "Mr. Splashy Pants" is innovative thinking being embraced, and having fun! His biggest points: it's a level playing field out there now, just be genuine, and be willing to not be in total control...let the people drive for you.

(double-click to see full view of video in YouTube)

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